CPM (Cost Per Mille) means the cost you pay for 1,000 ad impressions. It is commonly used in display advertising and brand awareness campaigns.
Lower CPM means your ads are reaching more people at a lower cost.
Calculate Cost Per 1000 Impressions
CPM = (Cost ÷ Impressions) × 1000
If Cost = ₹5000 and Impressions = 250000
CPM = ₹20